Research methods for business : a skill-building approach - Fourth edition

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Author : Ume Sekaran
Language : English

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The fourth edition of "Research Methods for Business: A Skill-Building Approach" emphasizes practical skill development with user-friendly language and diverse examples across business areas. Updates include more exercises, a revamped technology chapter, and a focus on software applications. The final chapter explores managerial decision-making, using SPSS Version 11.0 for data analysis. Ethical considerations, cross-cultural dynamics, and case studies highlight the global relevance of research. Acknowledgments include valuable insights from Usha Sekar, President and CEO of CRIA Technologies, Inc. Overall, the edition aims to equip students with practical research skills and underscores the critical role of research in managerial decision-making and organizational success.

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