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Marketing Research - Measurement & Method - 6th Edition
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- Language : English
- ISBN : 978-8120-3096-16
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| Designed as an introductory text, the sixth edition offers a comprehensive, direct and accessible introduction to marketing research. Focussing on decisional research, the book covers the principles of each topic and discusses ways of appropriately designing and implementing a research project. It enables readers to provide meaningful information that helps them identify structure, and solve marketing problems. |
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