Crafting and Executing Stratergy (sixteen Edition)

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Language : English
ISBN : 978-0-07-014672-3

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This 16th edition, features 31 of the latest and best cases in strategic management. The purpose of this 16th edition is to satisfy the market's legitimate and understandable yearning for newly-researched cases involving high-interest companies and headline strategic issues. Both professors and students have long preferred that assigned cases be as up-to-the-minute as possible. Class discussions are prone to take on added sparkle and liveliness when a case is hot off the press and poses issues that company managers are still wrestling with or that involve situations where the jury remains out on the wisdom of prior actions taken by management. Sometimes, fast changing industry and company circumstances cause an otherwise good case in an older edition to lose its appeal (because outcomes are known or the issues are rendered moot by subsequent events). Moreover, with so many business schools offering the strategic management course every term, the case collection in any one edition "wears out" after a few terms. We made a commitment that extends as far back as our 8th edition to endeavor to keep you well- supplied with a highly appealing stream of brand new cases eminently suitable for courses in strategic management. This edition follows in the footsteps of that longstanding tradition. Only 3 of the 31 cases in this 16th edition are carryovers from the 15th edition, and all three the classic two-page Robin Hood case, the equally classic three-page Dilemma at Devil's Den case, and the provocative Smithfield Foods case are truly timeless and teach so exceptionally well that including them here made perfect sense. The remaining 28 cases are newly written and provide altogether fresh and engaging choices for making cutting-edge case assignments.

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