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Churchill/Ford/Walker's Sales Force Management - 8th Edition
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- Language : English
- ISBN : 0-07-060633-1
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Product details
The primary goal of Sales Force Management, 8e is to offer
students the most comprehensive, up-to-date, and integrated overview of the
theory, research, and management practices relevant to sales management. In
revising the book we continue to focus on creating a book that enables
students to take the wealth of information available and apply it to real
world sales management problems and opportunities. The Eighth Edition, like
the others before it, showcases how real managers use current theory and research
in their own organizations. By identifying recent practices, applications,
and the use of state-of-the-art technologies this edition combines in one
source real world sales management best practices with cutting edge research
and theory. Instructors will find that they are proud to present the
information and approach to sales management within the Eighth Edition to
both undergraduate and graduate business students, as it captures the essence
of what it means to be a successful sales manager in the customer
relationship era.. .
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